An Examination Of Nuclear Disasters Environmental Sciences Essay

A atomic reaction occurs when uranium atoms split into little atoms in a concatenation reaction that produces big sum of bosom. This heard bring forthing fission procedure in a controlled reactor. This nucleus of reactor contains the U fuel. In atomic natural philosophies and atomic chemical science, a atomic reaction is the procedure in which two karyon or atomic atoms collide to bring forth merchandises different from the initial atoms. In rule a reaction can affect more than three atoms clashing, but because the chance of three or more karyons to run into at the same clip at the same topographic point is much less than for two karyons, such an event is exceptionally rare. While the transmutation is self-generated in the instance of radioactive decay, it is initiated by a atom in the instance of a atomic reaction. If the atoms collide and separate without altering, the procedure is called an elastic hit instead than a reaction. FUSSION: is the procedure by which multiple atomic karyon articulation together to organize a individual heavier karyon. It is accompanied by the release or soaking up of big measures ofA energy. Large scale merger procedures, affecting many atoms blending at one time, must happen in affair which is at really high densenesss. The merger of two karyons with lower mass thanA ironA ( which, along withA Ni, has the largestA adhering energyA per nucleon ) by and large releases energy while the merger of karyon heavier than Fe absorbs energy ; vice-versa for the contrary procedure, A atomic fission. In the simplest instance of H merger, two protons have to be brought near plenty for theA weak forceA to change over either of the indistinguishable protons into a neutron formingA heavy hydrogen. In more complex instances ofA heavy ionA merger affecting manyA nucleons, theA reaction mechanismA is different, but we achieve the same consequence of piecing larger karyon from smaller karyon. Fusio n reactions power theA starsA and bring forth virtually all elements in a procedure calledA nucleus. Although the merger of lighter elements in stars releases energy, production ofA elements heavier than ironA absorbs energy. When the merger reaction is a sustained uncontrolled concatenation, it can ensue in aA thermonuclear detonation, such as that generated by aA H bomb. Chemical reactions which are non self-sufficient can still let go of considerable energy, every bit good as big Numberss of neutrons. Research into controlled merger, with the purpose of bring forthing merger power for the production of electricity, has been conducted for over 50 old ages. It has been accompanied by utmost scientific and technological troubles, but has resulted in advancement. At present, break-even ( self-sufficient ) controlled merger reactions have non been demonstrated in the fewA tokomak-type reactors around the universe. [ 2 ] A Workable designs for a reactor which will theoretically present ten times more merger energy than the sum needed to heat up plasma to required temperatures were originally scheduled to be operational in 2018, nevertheless this has been delayed and a new day of the month has non been stated. It takes considerable energy to coerce karyon to blend, even those of the lightest component, A H. This is because all karyons have a positive charge ( due to their protons ) , and as like charges repel, nuclei strongly resist being put excessively close together. Accelerated to high velocities ( that is, heated to thermonuclear temperatures ) , they can get the better of this electromagnetic repulsive force and acquire near plenty for the attractiveA force to be sufficiently strong to accomplish merger. The merger of lighter karyon, which creates a heavier karyon and aA free neutron, by and large releases more energy than it takes to coerce the karyon together ; this is anA exothermal processA that can bring forth self-sufficient reactions. TheA National Ig nition Facility, which uses laser-drivenA inertial parturiency merger, is thought to be capable of break-even merger. The first large-scale optical maser mark experiments were performed in June 2009 and ignition experiments will get down in 2010. The energy released in mostA atomic reactionsA is much larger than that inA chemical reactions, because theA adhering energyA that holds a nucleus together is far greater than the energy that holdsA electronsA to a karyon. For illustration, theA ionisation energyA gained by adding an negatron to a H karyon isA 13.6A eV-less than one-millionth of theA 17A MeVA released in theA deuterium-tritiumA ( D-T ) reaction shown in the diagram to the right. Fusion reactions have anA energy densityA many times greater thanA atomic fission ; the reactions produce far greater energies per unit of mass even thoughA individualA fission reactions are by and large much more energetic thanA individualA merger 1s, which are themselves 1000000s of times more ene rgetic than chemical reactions. Merely direct transition ofA mass into energy, such as that caused by the hit ofA matterA andA antimatter, is more energetic per unit of mass than atomic merger. Or is the combine of two little atoms such as Hydrogen or Helium to bring forth heavier atoms and energy. These reactions can let go of more energy than fission without bring forthing radioactive by merchandises. Fusion reactions occur in the Sun, utilizing Hydrogen as fuel and bring forthing Helium as waste. This reaction has non been commercially developed and is a serious research involvement worldwide, due to its promise of limitless, pollution-free, and nonproliferation characteristics. FUSSION: is the procedure of interrupting the binding forces of an atom ‘s karyon. In this procedure the karyon of an atom is split into two or more karyons, whereby a big sum of â€Å" free energy † becomes available. The split merchandises are known as the â€Å" fission merchandises † . The fission procedure is used soon by all working atomic reactors. Nuclear fission is surely a alluring procedure to do energy available. This is because the free energy contained in atomic fuel is 1000000s of times greater than theA fuels such as in oil or coal. Just as emanation merchandises of fossil fuels are a job, so there are jobs with atomic energy. The job of radioactive waste is merely one of these. A Is the splitting of a big atom such as Uranium or Plutonium into two smaller atoms, called fission merchandises, several neutrons, and really much energy? This atomic reaction was the first to be discovered. All commercial atomic power workss use this reaction to bring fo rth electricity. Decay: is the 3rd atomic procedure. It describes the natural procedure of the karyon of an atom interrupting down into a stable signifier. When that stable signifier is reached no more radiation is being released. When you hear speak about the â€Å" half-life † of radioactive stuffs, you are hearing about their decay. It is the clip taken for half of a substance ‘s radiation to disintegrate. A is the procedure by which an unstableA atomic nucleusA loses energy by breathing ionising atoms orA radiation. The emanation is self-generated in that the nucleus decays without hit with another atom. This decay, or loss of energy, consequences in an atom of one type, called theA parentA nuclide, transforming to an atom of a different type, named the girl nuclide. For illustration: aA carbon-14A atom emits radiation and transforms to aA nitrogen-14A atom. This is aA stochasticA procedure on the atomic degree, in that harmonizing to quantum mechanics it is impossible to foretell wh en a given atom will decay.A However given a big figure of similar atoms the decay rate, on norm, is predictable. WHAT NUCLEAR ENERGY? Nuclear energy originates from the splitting of U atoms in a procedure called fission. At the power works, the fission procedure is used to bring forth heat for bring forthing steam, which is used by a turbine to bring forth electricity. WHAT IS DISASTERS? Disaster is a sudden, black event conveying great harm, loss, and devastation and desolation to life and belongings. The harm caused by catastrophes is unmeasurable and varies with the geographical location, clime and the type of the Earth surface/degree of exposure. This influences the mental, socio-economic, political and cultural province of the affected country. Generally, catastrophe has the undermentioned effects in the concerned areas,1.A A It wholly disrupts the normal twenty-four hours to twenty-four hours life2.A A It negatively influences theA exigency systems3.A A Normal demands and procedures like nutrient, shelter, wellness, etc. are affected and deteriorate depending on the intensityA and badness of the disaster.It may besides be termed as â€Å" a serious break of the operation of society, doing widespread homo, stuff or environmental losingss which exceed the ability of the affected society to get by utilizing its ain resources. † A catastro phe is the calamity of a natural or human-made jeopardy ( a jeopardy is a state of affairs which poses a degree of menace to life, wellness, belongings, or environment ) that negatively affects society or environment.NUCLEAR CatastrophesWHAT IS Nuclear DISASTERS AND WHERE HAVE THEY HAPPEND AA atomic and radiation accidentA is normally defined as a loss of control of radioactive stuff with the possible to causeA radiation toxic condition. The likeliness and possible impact of such accidents has been a subject of argument practically since the firstA atomic reactorsA were constructed. It has besides been a cardinal factor inA public concern about atomic installations. Many proficient steps to cut down the hazard of accidents or ( should one occur ) to minimise the sum ofA radioactivityA released to the environment have been adopted. Despite the usage of such steps, â€Å" there have been many accidents with changing impacts every bit good near girls and incidents † . [ 1 ] Nuclear accidents ( frequently defined by theA International Atomic Energy Agency'sA International Nuclear Event Scale ) are much larger in magnitude of effects than a typical radiation accident. The premier illustration of a â€Å" major atomic accident † is one in which aA reactor coreA is damaged and big sums of radiation are released, such as in theA Chernobyl DisasterA in 1986. In the period to 2007, 63 accidents have occurred atA atomic power workss. Twenty-nine of these have occurred since Chernobyl, and 71 per centum of all atomic accidents ( 45 out of 63 ) occurred in the United States. TYEPS OF NUCLEAR ACCIDENTS CRITICALITY ACCIDENTS- is besides known as â€Å" jaunt † or â€Å" power jaunt † . Occurs when a atomic concatenation reaction is by chance allowed to happen inA fissionable stuff, such asA enriched uraniumA orA Pu. TheA Chernobyl accidentA is an illustration of a criticalness accident. This accident destroyed a reactor at the works and left a big geographic country uninhabitable. In a smaller scale accident atA SarovA a technician working withA extremely enriched uraniumA was irradiated while fixing an experiment affecting a domain of fissionable stuff. The Sarov accident is interesting because the system remained critical for many yearss before it could be stopped, though safely located in a shielded experimental hall.A This is an illustration of a limited range accident where merely a few people can be harmed, while no release of radiation into the environment occurred. A criticalness accident with limited off site release of both radiation ( gammaA andA neutron ) a nd a really little release of radiation occurred atA TokaimuraA in 1999 during the production of enriched U fuel. Two workers died, a 3rd was for good injured, and 350 citizens were exposed to radiation. HEAT DECAY- are where the heat generated by the radioactive decay causes injury. In a largeA atomic reactor, aA loss of coolantA accident can damage theA nucleus: for illustration, at ThreeA a late shutdown ( Scrammed ) A PWRA reactor was left for a length of clip without chilling H2O. As a consequence theA atomic fuelA was damaged, and the nucleus partly melted. The remotion of the decay heat is a important reactor safety concern, particularly shortly after shutdown. Failure to take decay heat may do the reactor nucleus temperature to lift to unsafe degrees and has caused atomic accidents. The heat remotion is normally achieved through several redundant and diverse systems, and the heat is frequently dissipated to an ‘ultimate heat sink ‘ which has a big capacity and requires no active power, though this method is typically used after decay heat has reduced to a really little value. However, the chief cause of release of radiation in the Three Mile Island accident was aA Pilot-operated alleviation valveA on the primary cringle which stuck in the unfastened place. This caused the overflow armored combat vehicle into which it drained to tear and let go of big sums of radioactive chilling H2O into theA containment edifice. TRANSPORT- accidents can do a release of radiation ensuing in taint or shielding to be damaged ensuing in direct irradiation. InA CochabambaA a defectiveA gamma radiographyA set was transported in a rider coach as lading. The gamma beginning was outside the shielding, and it irradiated some coach passengers.In theA United Kingdom, it was revealed in a tribunal instance that in March 2002 aA radiotherapyA beginning was transported fromA LeedsA toA Sell afieldA with faulty shielding. The shielding had a spread on the bottom. It is thought that no homo has been earnestly harmed by the escaping radiation. EQUPMENT FAILER- Equipment failure is one possible type of accident, late atA BialystokA inA PolandA the electronics associated with a atom gas pedal used for the intervention ofA cancerA suffered a malfunction. This so led to the overexposure of at least one patient. While the initial failure was the simple failure of a semiconductorA rectifying tube, it set in gesture a series of events which led to a radiation hurt. A related cause of accidents is failure of controlA package, as in the instances affecting theA Therac-25A medical radiation therapy equipment: the riddance of a hardware safetyA interlockA in a new design theoretical account exposed a antecedently undetected bug in the control package, which could take to patients having monolithic overdoses under a specific set of conditions. HUMAN ERROR- An appraisal conducted by the Commissariat a` l'EA? nergie Atomique ( CEA ) in France concluded that no sum of proficient invention can extinguish the hazard of human-induced mistakes associated with the operation of atomic power workss. Two types of errors were deemed most serious: mistakes committed during field operations, such as care and testing, that can do an accident ; and human mistakes made during little accidents that cascade to finish failure. In 1946A CanadianA Manhattan ProjectA physicistA Louis SlotinA performed a hazardous experiment known asA † titillating the firedrake ‘s tail † A which involved two hemispheres ofA neutron-reflectiveA berylliumA being brought together around aA Pu coreA to convey it to criticalness. Against runing processs, the hemispheres were separated merely by a screwdriver. The screwdriver slipped and set off a concatenation reactionA criticalness accidentA make fulling the room with harmful radiation and a flash of bluish visible radiation ( caused by aroused, ionised air atoms returning to their unexcited provinces ) . Slotin reflexively separated the hemispheres in reaction to the heat flash and bluish visible radiation, forestalling farther irradiation of several colleagues present in the room. However Slotin absorbed a deadly dosage of the radiation and died nine yearss afterwards. LOST SOUCE- Lost beginning accidents, besides referred to as anA orphan sourceA are incidents in which a radioactive beginning is lost, stolen or abandoned. The beginning so might do injury to worlds. For illustration, see the event inA LiloA where beginnings were left behind by theA Soviet ground forces. Another instance occurred atA Yanangowhere aA radiographyA beginning was lost, besides atA Samut PrakarnA aA cobalt-60A teletherapyA beginning was lostA A and atA GilanA inA IranA a skiagraphy beginning harmed aA welder.A The best known illustration of this type of event is theA Goiania accidentA which occurred inA Brazil. TheA International Atomic Energy AgencyA has provided ushers forA bit metalA aggregators on what a sealed beginning might look like.A The bit metal industry is the 1 where doomed beginnings are most likely to be found. Some accidents defy categorization. These accidents happen when the unexpected occurs with a radioactive beginning. For case if aA birdA were to catch a radioactive beginning incorporating radiumA from a window sill and so wing off with it, return to its nest and so decease shortly afterwards from directA irradiationA so a minor radiation accident would hold occurred. As the conjectural act of puting the beginning on a window sill by a human permitted the bird entree to the beginning, it is ill-defined how such an event should be classified, as a lost beginning event or aA something else.A Radium doomed and found describes a narrative of a hog walking about with a Ra beginning indoors ; this was a Ra beginning lost from aA infirmary. There are besides accidents which are â€Å" normal † industrial accidents that involve radioactive stuff. For case aA blowout reactionA atA TomskA involvingA red oilA caused radioactive stuff to be spread around the site.The Myth of a Reactor Exp losion:It is impossible for any PWR or LWR atomic reactor to detonate like an atomic bomb. This is because in order for an uncontrolled concatenation reaction to happen that is similar to an atom bomb, the uranium fuel must be highly enriched, much more than the 4 % A 235U that is present in regular, commercial atomic reactor fuel. So, if it ca n't detonate, what does go on in a atomic reactor? The reply is what is called a meltdown. When a meltdown occurs in a reactor, the reactor â€Å" thaws † . That is, the temperature rises in the nucleus so much that the fuel rods really turn to liquid, like ice bends into H2O when heated. If the nucleus continued to heat, the reactor would acquire so hot that the steel walls of the nucleus would besides run. In a complete reactor meltdown, the highly hot ( about 2700 ° Celsius ) molten uranium fuel rods would run through the underside of the reactor and really drop about 50 pess into the Earth beneath the power works. The liquefied U would respond with groundwater, bring forthing big detonations of radioactive steam and dust that would impact nearby towns and population Centres. In general a atomic meltdown would happen if the reactor loses its coolant. This is what occurred in the two catastrophes that we will discourse. Without coolant, the nucleus ‘s temperature would lift, ensuing in the meltdown scenario we explained above. You may be inquiring, â€Å" Why ca n't they merely drop the control rods in the reactor if it starts to acquire out of control? † The reply is that they can. The job is that, even if the control rods are wholly dropped in and the atomic concatenation reaction Michigans, the reactor is still highly hot and will non chill down unless coolant is put back in. The residuary heat and the heat produced from the decay of the fission merchandises are adequate to drive the nucleus ‘s temperature up even if the atomic concatenation reaction Michigans.Three Mile Island:On an island 10 stat mis from Harrisburg Pennsylvania resides the Three Mile Island Nuclear Power Station. There are two reactors at the works, dubbed Unit 1 and Unit 2. One of them is inoperable. Unit 2 experienced a partial reactor meltdown on March 28, 1979. A partial atomic meltdown is when the U fuel rods start to liquefy, but they do non fall through the reactor floor and breach the containment systems. The acc ident which occurred at Unit 2 is considered to be the worst atomic catastrophe in US history. Why did it go on? There are many grounds for the accident, but the two chief 1s are simple human mistake and the failure of a instead minor valve in the reactor. In the undermentioned paragraphs, we will explicate how it was possible for the accident to go on and both its psychological and physical effects on the American people. The accident at TMI ( Three Mile Island ) began at about four in the forenoon with the failure of one of the valves that controlled coolant flow into the reactor. Because of this, the sum of cool H2O come ining the reactor decreased, and the nucleus temperature rose. When this happened, automatic computerized systems engaged, and the reactor was automatically Scrammed. The atomic concatenation reaction so stopped. This lone slowed the rate at which the nucleus temperature was increasing, nevertheless. The temperature was still lifting because of residuary heat in the reactor and energy released from the disintegrating fission merchandises in the fuel rods. Because the pumps taking H2O from the nucleus were still active, and a valve that controlled the cool H2O come ining the nucleus failed, H2O was go forthing the nucleus, but non coming in. This reduced the sum of coolant in the nucleus. There was n't adequate coolant in the nucleus, so the Emergency Core Cooling System automatically turned on. This should hold provided adequate excess coolant to do up for the stuck valve, except that the reactor operator, believing that adequate coolant was already in the nucleus, shut it off excessively early. There still was n't adequate coolant, so the nucleus ‘s temperature kept increasing. A valve at the top of the nucleus automatically opened to vent some of the steam in the nucleus. This should hold helped affairs by taking the hot steam, but the valve did n't shut decently. Because it did n't shut, steam continued to vent from the reactor, farther cut downing the coolant degree. The reactor operators should hold known the valve did n't shut, but the index in the control room was covered by a care ticket attached to a nearby switch. Because the operators did n't cognize that the valve had failed to shut, they assumed that the state of affairs was under control, as the nucleus temperature had stopped lifting with the first discharge of steam from the nucleus. They besides thought that the coolant had been replaced in the nucleus, because they did n't cognize that the pump mercantile establishments were closed. A few proceedingss subsequently the nucleus temperature began to lift once more, and the Emergency Core Cooling System automatically switched on. Once once more, an operator de-activated it, believing the state of affairs was under control. In world, it was non. Soon, because of the coolant lost through the unfastened valve at the top of the reactor, the nucleus temperature began to lift once more. At this point the fuel rods started to fall in from the intense heat inside the nucleus. The operators knew something was incorrect, but did n't understand what it was. This was about 5 proceedingss after the initial valve failure. It took about 2 hours for person to calculate out that the valve let go ofing steam at the top of reactor had n't closed decently. During those 2 hours, cherished coolant continued to be released from the reactor a meltdown was underway. At about 6AM, an operator discovered the valve at the top of the nucleus was unfastened and closed it. During the twenty-four hours hydrogen gas began to roll up inside the reactor and caused an detonation subsequently in the afternoon. This detonation did non damage the containment systems, nevertheless. Two yearss subsequently, the nucleus was still non under operator control. A group of atomic experts were asked to assist measure the state of affairs. They figured out that a batch of H gas had accumulated at the top of the nucleus. This gas could hold exploded, like the detonation on the first twenty-four hours of the accident, or it could hold displaced the staying coolant in the reactor, doing a complete atomic reactor meltdown. No 1 truly knew what to make about the H build-up. A H recombiner was used to take some of the H, but it was non really effectual. However, H besides dissolves in H2O, which is what the coolant was composed of. Thus, over clip the H that had collected at the top of the nucleus wholly dissolved in the coolant. Two hebdomads subsequently the reactor was bro ught to a cold closure and the accident was over. No 1 was straight injured as a consequence of the accident. However, some radioactive gas and H2O were vented to the environment around the reactor. At one point, radioactive H2O was released into the Susquehanna river, which is a beginning of imbibing H2O for nearby communities. No 1 is truly certain what effects these radioactive releases might hold had on people populating near the power works.Chernobyl:About 80 stat mis ( 130 kilometer ) North of Kiev, in what is now the Ukraine is located the Chernobyl atomic power works. At this works the worst reactor catastrophe to of all time happen took topographic point on April 26, 1986. It happened mostly because normal reactor operations were suspended ; an experiment was to take topographic point in the reactor. As a consequence, normal safety guidelines were disregarded, and the accident occurred. However, as with most accidents of this type, it was a consequence of many little errors adding up to make a calamity. In the undermentione d paragraphs, we will sketch merely how the event transpired: Early on in the twenty-four hours, before the trial, the power end product of the reactor was dropped in readying for the approaching trial. Unexpectedly, the reactor ‘s power end product dropped manner excessively much, about to nothing. Because of this bead, some control rods were removed to convey the power back up. ( As you recall from the fission power text, the more control rods there are in a reactor, the more free neutrons are absorbed and the less fashioning that goes on. So, more control rods means less energy and power end product. ) The reactor ‘s power end product raised up and wholly appeared to be normal. More readying for the trial began subsequently when two pumps were switched on in the chilling system. They increased H2O flow out of the reactor, and therefore removed heat more rapidly. They besides caused the H2O degree to take down in a constituent of the reactor called the steam centrifuge. Because of the low degree of H2O in the steam centrifuge, the operator increased the sum of feed H2O coming into it, in the hopes that the H2O degree would lift. Besides, more control rods were taken out of the reactor to raise internal reactor temperature and force per unit area, besides in the hopes that it would do the H2O degree in the steam centrifuge to lift. The H2O degree in the steam centrifuge began to lift, so the operator adjusted once more the flow of feed H2O by take downing it. This decreased the sum of heat being removed from the reactor nucleus. Because many control rods had been removed and the sum of heat being taken from the nucleus by the coolant had been reduced, it began to acquire really hot. Besides, there was comparatively low force per unit area in the nucleus because the sum of incoming H2O had been decreased. Because of the heat and the low force per unit area, coolant inside the nucleus began to boil to organize steam. The existent trial began with the shutting of the turbine provender valves. This should hold caused an addition in force per unit area in the chilling system, which in bend would hold caused a lessening in steam in the nucleus. This should hold lowered the responsiveness in the nucleus. Therefore, the normal following measure when shuting the turbine provender valves was to abjure more control rods, increasing responsiveness in the nucleus. This is what the operator at Chernobyl did. The lone job was that in this instance there was no addition in force per unit area in the chilling system because of the earlier feed H2O decrease. This meant that there was already a normal sum of steam in the nucleus ; even with the turbine provender valves closed. Therefore, by abjuring more control rods to do up for a decrease in steam that did n't go on, the operator caused excessively much steam to be produced in the nucleus. With the excess of steam, the reactor ‘s power end product increased. Soon, even more steam was being produced. The operator realized there was a job and scrammed the reactor, wholly disenabling all fission reactions. However, it was excessively late. The temperature and force per unit area inside the reactor had already risen dramatically, and the fuel rods had begun to shatter. After the fuel rods shattered, two detonations occurred as a consequence of liquid U responding with steam and from fuel vapor enlargement ( caused by the intense heat ) . The reactor containment was broken, and the top of the reactor lifted off. With the containment broken, outside air began to come in the reactor. In this peculiar Soviet reactor, black lead was used as a moderator alternatively of H2O. ( H2O was the coolant ) As air entered the nucleus, it reacted with the black lead. Graphite is basically merely C, so oxygen from the air chemically combined with the C to organize CO ( C monoxide ) . Carbon monoxide is flammable and shortly caught fire. The fire emitted highly radioactive fume into the country environing the reactor. Additionally, the detonation ejected a part of the reactor fuel into the environing ambiance and countryside. This fuel contained both fission merchandises and transuranic wastes. During the yearss following the accident, 100s of people worked to squelch the reactor fire and the flight of radioactive stuffs. Liquid N was pumped into the reactor nucleus to chill it down. Helicopters dumped neutron-absorbing stuffs into the exposed nucleus to forestall it from traveling critical. Sand and other fire-fighting stuffs were besides dropped into the nucleus to assist halt the graphite fire. All in all, over 5000 ( metric ) dozenss of stuffs were dropped into the nucleus. After the fires were brought under control, building of what is called â€Å" the sarcophagus † began. The word â€Å" sarcophagus † is normally used to depict the elaborate coffins the antediluvian Egyptians used to bury their dead. In this instance, the sarcophagus is a construction erected from about 300,000 metric dozenss of concrete that surrounds the reactor. It was designed to incorporate the radioactive waste indoors. It has served its intent good, but, now, ten old ages after t he accident, several defects have been found in it. Holes have begun to look in the roof, leting rainwater to roll up indoors. This H2O can eat the construction, farther weakening it. Besides, birds and other animate beings have been seen doing places in the sarcophagus. If they should consume radioactive stuff, they could distribute it around the countryside. Additionally, with clip the sarcophagus has become worn down. It is imaginable that an intense event like an temblor, twister, or plane clang straight on the sarcophagus could take to its prostration. This would be ruinous, as radioactive dust would one time once more rain down on the environing countries. Scientists and applied scientists are working on ways to mend or replace the construction. One of the great calamities of the accident was that the Soviet authorities tried to cover it up. Clouds of radioactive dust were going towards major population Centres such as Minsk, and no 1 was warned. No 1 outside the Soviet Union knew about the accident until two yearss subsequently, when scientists in Sweden detected monolithic sum of radiation being blown from the E. The effects of the catastrophe at Chernobyl were really widespread. The World Health Organization ( WHO ) found that the radiation release from the Chernobyl accident was 200 times that of the Hiroshima and Nagasaki atomic bombs combined. The radioactive dust was besides far-reaching. For a clip, radiation degrees in a Scotland were 10,000 times the norm. 30 lives were straight lost during the accident or within a few months after it. Many of these lives were those of the workers seeking to set out the black lead fire and were lost from radiation toxic condition. The radiation released has besides had long-run effects on the malignant neoplastic disease incidence rate of the environing population. Harmonizing to the Ukrainian Radiological Institute over 2500 deceases resulted from the Chernobyl incident. The WHO has found a important addition in malignant neoplastic disease in the encompassing country. For illustration, in 1986 ( the twelvemonth of the accident ) , 2 instances of chi ldhood thyroid malignant neoplastic disease occurred in the Gomel administrative territory of the Ukraine ( this is the part around the works ) . In 1993 there were 42 instances, which is 21 times the rate in 1986. The rate of thyroid malignant neoplastic disease is peculiarly high after the Chernobyl accident because much of the radiation was emitted in the signifier iodine-131, which collects in the thyroid secretory organ, particularly in immature kids. Other malignant neoplastic disease incidence rates did n't look to be affected. For illustration, leukemia was no more prevalent after the accident than earlier. What caused the accident? This is a really difficult inquiry to reply. The obvious one is operator mistake. The operator was non really familiar with the reactor and had n't been trained plenty. Additionally, when the accident occurred, normal safety regulations were non being followed because they were running a trial. For illustration, ordinances required that at least 15 control rods ever remain in the reactor. When the detonation occurred, less than 10 were present. This happened because many of the rods were removed to raise power end product. This was one of the direct causes of the accident. Besides, the reactor itself was non designed good and was prone to abrupt and monolithic power rushs.NUCLEAR PowerNuclear power Stationss are non atomic bombs waiting to travel off, and are non prone to â€Å" meltdowns † .A There is a batch of U-238 in there decelerating things down – you need a high concentration of U-235 to do a bomb.A If the reactor gets excessively hot, the control rods are lowered in and it cools down. If that does n't work, there are sets of exigency control rods that automatically drop in and close the reactor down wholly. With reactors in the UK, the computing machines will close the reactor down automatically if things get out of manus ( unless applied scientists intervene within a set clip ) . At Chernobyl, in Ukraine, they did non hold such a sophisticated system, so they over-rode the automatic systems they did hold. When they got it incorrect, the reactor overheated, melted and the inordinate force per unit area blew out the containment system before they could halt it. Then, with the coolant gone, there was a serious fire. Many people lost their lives seeking to screen out the muss. A speedy web hunt will state you more about this, including companies who operate Tourss of the site. If something does travel incorrect in a truly large manner, much of the universe could be affected – some radioactive dust ( called â€Å" radioactive dust † ) from the Chernobyl accident landed in the UK. That ‘s travelled a long manner. With AGR reactors ( the most common type in Britain ) there are extra safety systems, such as deluging the reactor with nitrogen and/or H2O to absorb all the neutrons – although the H2O option means that reactor can ne'er be restarted. So should I worry? I think the reply is â€Å" so long as things are being done decently, I do n't necessitate to worry excessively much. The spot that does worry me is the little sum of high-ranking atomic waste from power Stationss. Although there ‘s non much of it, it ‘s really, really unsafe and we have no manner to cover with it apart from bury it and wait for a few thousand old ages. There are many different sentiments about atomic power, and it strikes me that most of the people who protest about it do n't hold any thought what they ‘re speaking about. But pleaseA make up your ain head, happen out every bit much as you can, and if person tries to acquire you to believe their sentiment inquire yourself â€Å" what ‘s in it for them? † ADVANTAGES OF NUCLEAR POWER Nuclear power costs about the same as coal, so it ‘s non expensive to make.A Does non bring forth fume or C dioxide, so it does non lend to the nursery consequence. Produces immense sums of energy from little sums of fuel. Produces little sums of waste. Nuclear power is dependable. DISAVANTAGES OF NUCLEAR POWER Although non much waste is produced, it is really, really dangerous.A It must be sealed up and buried for many 1000s of old ages to let the radiation to decease away.A For all that clip it must be kept safe from temblors, implosion therapy, terrorists and everything else. This is hard. Nuclear power is dependable, but a batch of money has to be spent on safety – if itA doesA go incorrect, a atomic accident can be a major disaster.A Peoples are progressively concerned about this – in the 1990 ‘s atomic power was the fastest-growing beginning of power in much of the universe. In 2005 it was the 2nd slowest-growing.NUCLEAR WEAPONSAA atomic weaponA is an explosive device that derives its destructive force fromA atomic reactions, eitherA fissionA or a combination of fission andA merger. Both reactions release huge measures of energy from comparatively little sums of affair ; a modern thermonuclear arm weighing little more than a 1000 kgs can bring forth an detonation comparable to the explosion of more than a billion kgs of conventional high explosive. History OF NUCLEAR BOMS On August 2, 1939, merely before the beginning of World War II, Albert EinsteinA wrote to so President Franklin D. Roosevelt. Einstein and several other scientists told Roosevelt of attempts in Nazi Germany to sublimate uranium-235, which could be used to construct an atomic bomb. It was shortly thenceforth that the United States Government began the serious project known so merely as â€Å" The Manhattan Project. † Simply put, the Manhattan Project was committed to hastening research that would bring forth a feasible atomic bomb. The most complicated issue to be addressed in doing of an atomic bomb was the production of ample sums of â€Å" enriched † U to prolong a concatenation reaction. At the clip, uranium-235 was really difficult to pull out. In fact, the ratio of transition from uranium ore to uranium metal is 500:1. Intensifying this, the one portion of U that is eventually refined from the ore is over 99 % uranium-238, which is practically useless for an atomic bomb. To do the undertaking even more hard, the utile U-235 and about useless U-238 are isotopes, about indistinguishable in their chemical make-up. No ordinary chemical extraction method could divide them ; merely mechanical methods could work. A monolithic enrichment laboratory/plant was constructed at Oak Ridge, Tennessee. Harold Urey and his co-workers at Columbia University devised an extraction system that worked on the rule of gaseous diffusion, andA Ernest LawrenceA ( discoverer of the Cyclotron ) at the University of California in Berkeley implemented a procedure affecting magnetic separation of the two isotopes. Next, a gas extractor was used to further divide the lighter U-235 from the heavier, non-fissionable U-238. Once all of these processs had been completed, all that needed to be done was to set to the trial the full construct behind atomic fission ( â€Å" dividing the atom, † in layperson ‘s footings ) . Over the class of six old ages, from 1939 to 1945, more than $ 2 billion was spent during the history of the Manhattan Project. The expression for polishing U and seting together a on the job atomic bomb were created and seen to their logical terminals by some of the greatest heads of our clip. Chief among the people who unleashed the power of the atom was Robert Oppenheimer, who oversaw the undertaking from construct to completion. Atomic Bomb Explosion Finally, the twenty-four hours came when all at Los Alamos would happen out if â€Å" The Gadget † ( code-named as such during its development ) was traveling to be the prodigious flop of the century or possibly an terminal to the war. It all came down to a fatal forenoon in summer solstice, 1945.At 5:29:45 ( Mountain War Time ) on July 16, 1945, in a white blazing that stretched from the basin of the Jemez Mountains in northern New Mexico to the still-dark skies, â€Å" The Gadget † ushered in the Atomic Age. TheA visible radiation of the explosionA so turned orange as the atomic bolide began hiting upwards at 360 pess per second, blushing and pulsating as it cooled. The characteristic mushroom cloud of radioactive vapors materialized at 30,000 pess. Beneath the cloud, all that remained of the dirt at the blast site were fragments of jade green radioactive glass created by the heat of the reaction. The superb visible radiation from the explosion pierced the early foren oon skies with such strength that occupants from a faraway neighboring community would curse that the Sun came up twice that twenty-four hours. Even more amazing is that a unsighted miss saw the flash 120 stat mis off. Upon witnessing the detonation, its Godheads had assorted reactions. Isidor Rabi felt that the equilibrium in nature had been upset as if world had become a menace to the universe it inhabited. Robert Oppenheimer, though enraptured about the success of the undertaking, quoted a remembered fragment from the Bhagavad Gita. â€Å" I am become Death, † he said, â€Å" the destroyer of universes. † Ken Bainbridge, the trial manager, told Oppenheimer, â€Å" Now we ‘re all boies of bitches. â€Å" After sing the consequences several participants signed requests against fring the monster they had created, but their protests fell on deaf ears. The Jornada Del Muerto of New Mexico would non be the last site on planet Earth to see an atomic detonation. Topographic points WHERE NUCLEAR BOMBS LAUNCHED As many know, the atomic bomb has been used merely twice in warfare. This is Hiroshima and Nagasaki at the terminal of World War II. HEROSHIMA A uranium bomb nicknamed â€Å" Small Boy † ( despite weighing in at over four and a half dozenss ) was dropped on Hiroshima August 6, 1945. The Aioi Bridge, one of 81 Bridgess linking the seven-branched delta of the Ota River, was the mark ; land zero was set at 1,980 pess. At 0815 hours, the bomb was dropped from theA Enola Gay. It missed by merely 800 pess. At 0816 hours, in an blink of an eye, 66,000 people were killed and 69,000 injured by a 10-kiloton atomic detonation. The country of entire vaporisation from the atomic bomb blast measured one half stat mi in diameter ; entire devastation one stat mi in diameter ; terrible blast harm every bit much as two stat mis in diameter. Within a diameter of two and a half stat mis, everything flammable burned. The staying country of the blast zone was riddled with serious blazings that stretched out to the concluding border at a small over three stat mis in diameter. Nagasaki On August 9, 1945, Nagasaki fell to the same intervention. This clip a Plutonium bomb nicknamed â€Å" Fat Man † was dropped on the metropolis. Though â€Å" Fat Man † missed its mark by over a stat mi and a half, it still levelled about half the metropolis. In a split 2nd, Nagasaki ‘s population dropped from 422,000 to 383,000. Over 25,000 people were injured. Japan offered to give up on August 10, 1945. While the detonation from an atomic bomb is lifelessly plenty, its destructive ability does n't halt at that place. Atomic bomb radioactive dust creates another jeopardy every bit good. The rain that follows any atomic explosion is loaded with radioactive atoms, and many subsisters of the Hiroshima and Nagasaki blasts succumbed to radiation toxic condition. The atomic bomb explosion besides has the concealed deadly surprise of impacting the future coevalss of those who live through it. Leukaemia is among the greatest of afflictions that are passed on to the progeny of subsisters. While the chief intent behind the atomic bomb is obvious, there are other byproducts of the usage of atomic arms. While high-level atomic explosions are barely deadly, one little, high-level explosion can present a serious adequate EMP ( Electro-Magnetic Pulse ) to scramble all things electronic, from Cu wires to a computing machine ‘s CPU, within a 50-mile radius. During the early history of The Atomi c Age, it was a popular impression that one twenty-four hours atomic bombs would be used in mining operations and possibly assistance in the building of another Panama Canal. Acerate leaf to state, it ne'er came approximately. Alternatively, the military applications of atomic devastation increased. Atomic bomb trials off of the Bikini Atoll and several other sites were common until the Nuclear Test Ban Treaty was introduced.

Contract and Chou Essay

The case scenario under review by our team includes a contract law situation involving a board game company and a game inventor. Big Time Toymaker (BTT) is a board game company which develops, manufactures, and distributes board games, and Chou is the name of the inventor of a new strategy game. In this scenario, what began with a payment made from BTT to Chou for exclusive negotiating rights for 90 days, ended in a change in management at BTT, leading to their company no longer having interest in distributing Chou’s game. Several questions will be asked about the validity of the terms agreed upon by the parties involved, including at what point did the parties have a contract, and what role does the statute of frauds play in this contract? Our objective is to analyze the case scenario, including the previously stated questions, and provide the answers to those and other questions pertaining to the scenario and contract law. Question 1 At what point, if ever, did the parties have a contract? There was mutual agreement between Chou and BTT via verbal agreement, and a subsequent email verifying that an agreement had been tentatively reached. According to the terms of distribution between Chou and BTT a contract was only valid if formalized in writing. An argument may be made that three days prior to the 90 day time limit a mutual agreement was reached and valid via an E-contract law. There was mutual assent between both Chou and BTT. The argument for the other side will state there was never a formalized written contract from either Chou or BTT, only an email with a subject heading stating Strat Deal. Is the email a valid contract? Question 2 What facts may weigh in favor of or against Chou in terms of parties’ objective intent to contract? Facts show that BTT sent an email with a subject heading of Strat Deal with information stating that Chou and BTT have reached an agreement. The writing states that after months of no response from BTT and with no management in place the company no longer wishes to distribute Chou’s intellectual property. Chou was in compliance with BTT at all times regarding issues pertaining to Strat. Chou will allege that there was a contract between himself and BTT that was of mutual assent and under E-contract law the emails were valid. Question 3 Does the fact that the parties were communicating by email have any impact on your analysis in questions 1-2 above? According to CA Civil Code 1624, b 3, a, online contracts are endorsable even if writing is required by the statute of frauds. Communication of contracts is valid under E-contract law. There is no impact on analysis made of above stated questions because of online communication. Question 4 What role does the statute of frauds play in this contract? A key factor in any contract is acceptance, and in this case a verbal agreement had been reached three days before the exclusive negotiation right was expired. Chou then said he was going to draw up the contract. Big Time Toymaker (BTT) then sent Chou an email outlining all of the things that they had agreed upon that would be included in the contract. Seeing the email, Chou then assumed that this was the contract to be enforced and did not respond to BTT. Even though Chou received the email, he did not respond to it, thereby giving Chou the defense that silence is never acceptance. However, in E-contact law dictated by CA Civil Code 1624, b, 3, a, it says that online contracts are endorsable even if writing is required by the statute of frauds. In addition, the â€Å"Click On† or â€Å"Click Wrap† agreement clause states that these agreements are enforceable since the opportunity to read and acknowledge was given. The statutes of frauds do play a part in this contract due to the Uniform Commercial Code requiring that the statute of frauds applies to any contract for the sale of goods for $500 or more. However, the exact amount of â€Å"Strat† units that Big Time Toymaker (BTT) will sell or at what cost of each unit is unclear to the reader, it was described in detail in the email BTT sent to Chou. Question 5 Could BTT avoid this contract under the doctrine of mistake? Explain. The new management at BTT cannot avoid this contract under the doctrine of mistake because a mistake was not made by both Chou and the old management team. The mistake by Chou was accepting the email outline of the contract terms as an actual contract agreed to by both parties. Scienter applies to Chou in this case by accepting a seemingly legitimate contract. Would either party have any other defenses that would allow the contract to be avoided? The change of management brought about individuals bound to the same company as the old management team was, therefore, scienter applies to the new management team in privity. The draft sent from Chou and received by BTT is a negotiable instrument. BTT thereby becomes a holder in due course. The inaction of BTT after the draft was sent is in violation of the UCC requirement that all offers are to be open for a reasonable period of 90 days. Chou was under the impression that a contract had been made before that 90 days had expired. Chou has real defense as well as personal defense due to breach of contract and fraud. Question 6 Assuming, arguendo, that this e-mail does constitute an agreement, what consideration supports this agreement? By law, statute of frauds would support this agreement. Due to the terms, there cannot be a lawsuit that can be upheld on particular contracts or arrangements, except if it is written and signed by the authorized party or representative. Under the statute, certain kinds of contracts have to be in writing in order to be enforceable in a court of law (Contracts: Statute of Frauds, 2013). The writing also has to be signed by the person who is held responsible for the contract or by that person’s agent. To evade the justification of the Statute of Frauds, one would need to make sure the contracts are in text and signed by the other party; so, if the opposing party does not hold his or her end of the agreement, one would gain from that particular party. Question Assuming BTT and Chou have a contract, and BTT has breached the contract by not distributing the game, discuss what remedies might or might not apply. It is obvious BTT’s manager did not think clearly about protecting BTT from liability. He carelessly wrote the emails, and his careless actions put BTT at risk. This led Chou to believe that this e-mail was meant to replace the earlier notion that he should draft a contract. Although the word contract was not ever used in the e-mail, it said that all of the terms had been agreed upon. The compensation would be awarded to Chou by the court in a civil action due to the wrongful conduct, being the breach from the other party, BTT. If the contract is breached by BTT, Chou will be granted equitable relief by the court, which comes in the form of specific performance, injunctive relief, or reformation. Monetary damages could also be in effect, in which they can be compensatory, resulting from a loss due to nonperformance. Also, consequential, which are indirect but to be expected from non-completion. Restitution would also take place that would be equivalent to total the party has been unfairly supplemented by the non-breaching party, and liquidated, which damages are a preset value rendering from the agreement. The compensatory damages for recovery Chou suffered by the non-breaching party would be the damages that would be awarded to the party in the same situation he would have been in if the other party had executed as agreed upon (Melvin, 2011). After review of the case scenario involving Big Time Toymaker and Chou the game inventor, we have concluded that not only was there a contract agreement between the parties, but that according to E-contract law, Chou may be bound by the terms included in the original email sent from BTT. In addition, the doctrine of mistake cannot be used in this situation because of scienter toward Chou and the old and new management of BTT. Several questions were asked of our team in accordance with contract law and the scenario provided by the textbook. This completes our analysis of the scenario and answers to the questions we were presented.

Public Health Comparison Essay

America is a country built on democracy, equality, and basic care for all citizens. The Department of Health and Human and local departments under its direction, work to protect, and care for the public. By preventing epidemics, protecting against environmental hazards, promoting healthy behaviors, collecting statistical data, and many other resources, public health ensures that the government upholds the needs of its citizens. Public health has a longstanding history that has evolved over time to meet the ever changing environment, the advance of technology and the growing population. Whereas public health maintains the needs of the population at large, community health concentrates on the vulnerabilities and demands of particular community. Resources The local public health departments in this authors’ rural area includes seven counties. Services include clinical assistance, community health, educational events, early childhood programs, epidemiology surveillance, home health, planning and disaster preparedness, and school health (Lincoln Trial District Health Department, 2014). More specifically, by offering services such as cancer screening, WIC programs, grief counseling, and many others, the public health department supports the goal of maintaining the well-being of the public. The Department of Health and Human resources is the national public health regulatory division that maintains public health. â€Å"The Department of Health and Human Services (HHS) is the United States government’s principal agency for protecting the health of all Americans and providing essential human services, especially for those who are least able to help themselves† (U.S.  Department of Health and Human Services, 2014, para. 1). The HHS works with local and state health departments to locate funding, provide services, collect data, and advance science through research to ensure that constituents of America possess the social, mental, and physical medical needs regardless of their social standing. History of Public Health â€Å"The mission of public health has its roots in the mid-nineteenth century, when physicians, housing reformers, advocates for the poor, and scientists trained in new techniques of chemistry and civil engineering came together to fight problems growing out of urbanization, industrialization, and large-scale immigration. This coalition transformed the nation’s economy and environment, and, in turn, its health. High death rates and pestilence had long affected rich and poor communities alike† (Fairchild, Rosner, Colgrove, Bayer, & Fried, 2010, p. 54). The article describes America’s health deterioration by the mid-nineteenth century from outbreaks such as smallpox, cholera, typhoid, yellow fever, and various intestinal illnesses. The poor were often blamed for these epidemics, therefore the split between social classes grew. In 1940, the American Public Health Association rectified a code of services that public health departments were to provide. They were: â€Å"collecting data on vital statistics; controlling communicable diseases via methods such as outbreak investigations; contact tracing; partner notifications, and (rarely) isolation and quarantine; ensuring environmental sanitation; providing laboratory services for the diagnosis of illnesses by private doctors, hospitals, and other clinicians; offering maternal, infant, and child health services; and providing education† (Fairchild, Rosner, Colgrove, Bayer, & Fried, 2010, p. 57). Following this era, public health has experienced change and reform that continues to this day. From social medicine to current dismal economic circumstances, public health, although deeply rooted in well-being and practices that support it, still struggles between social demands, political opposition, and corporate stipulations. Public health persists in maintaining its core values. No matter what modifications public health may undergo, assessment, policy development and assurance continue to serve the underprivileged or those in need. Difference  Between Public and Community Health According to Stanhope & Lancaster (2012), â€Å"Public health has been defined and describes as a system and social enterprise; a profession; a collection of methods, knowledge, and techniques; governmental health services, especially medical care for the poor and underserved; and the health status of the public† (p. 243). As such, public health involves the public on a national or global level by protecting the mental, physical, and social well-being of human beings. For instance, the World Health Organization (WHO) was introduced on April 7, 1948. â€Å"The core functions of WHO are as follows: †¢providing leadership on matters critical to health and engaging in partnerships where joint action is needed; †¢shaping the research agenda and stimulating the generation, translation and dissemination of valuable knowledge; †¢setting norms and standards and promoting and monitoring their implementation; †¢articulating ethical and evidence-based policy options; †¢providing technical support, catalyzing change, and building sustainable institutional capacity; and †¢monitoring the health situation and assessing health trends† (World Health Organization, 2014, para. 1) Community health under the umbrella of public health concentrates on a population in a particular area. According to Stanhope & Lancaster (2008), the WHO defines community as, â€Å"A community is a social group determined by geographic boundaries, common values and interests† (p. 342). Community health concentrates its efforts of assessment, policy development, and assurance on local population, of which have varied needs and vulnerabilities. Resources for a specific community may be different from resources for another community, so the core functions of community health must be tailored to fit each individual area. In conclusion, public health ensures the mental, physical, and social welfare of which human beings are entitled. Community health concentrates its efforts on the people of a geographical area. As the needs of the county and a community change, public health must maintain their services to meet demands. Americans have the opportunity through public health to use the resources at their disposal to sustain a healthy lifestyle. References Fairchild, A., Rosner, D., Colgrove, J., Bayer, R., & Fried, L. (2010). The EXODUS of public health. What history can tell us about the future? American Journal of Public Health, 100(1), 54-63. Lincoln Trial District Health Department. (2014). Our services. Retrieved from http://www.ltdhd.ky.gov Stanhope, M., & Lancaster, J. (2012). Public health nursing; Population-centered health care in the community (8th ed.). St. Louis, MO: Mosby Elsevier. U.S. Department of Health and Human Services. (2014). About HHS. Retrieved from http://www.hhs.gov World Health Organization. (2014). The role of WHO in public health. Retrieved from http://www.who.int

Latin American History and Society Essay Example | Topics and Well Written Essays - 1250 words

Latin American History and Society - Essay Example Hegemony and transculturation were majorly brought about by the colonization and importation of the slaves to provide labor in Latin America. European entry had both economic and political motivations, but also allowed cultural contact and exchange among Europe, Africa and America (Chasteen 6-118). Colonization by the European resulted to the enslavement of the natives to work for the Spaniards who provided all orders concerning the activities to be carried out. The main aim of the colonizers was to establish administrative dependency in which the local people were directly ruled. They also imposed social-cultural, religious and linguistic structures on the conquered population. They believed that their morals and values were superior. All population under colony had to be converted to Christianity. All those who were opposed to these introductions of beliefs and religious practices faced severe penalties and death, to some extent. Also, their lands were taken and given to those who converted to Roman Catholicism. This mobilization of the natives was to create labor force that was used to meet production quotas. Enslavement resulted to death of many since these were activities that they were not accustomed to. Spanish treatment of the indigenous population sparked fierce debates at their home regarding the issue of entailment of basic rights to mankind. This debate touched on religion being questioned, if those enslaved had souls (Chasteen 6-118). The enslavement of the Africans in the Spanish Americas started in 1502. This was after the abolition of the native enslavement. The monarchs gave permission to the colonist to import African slaves. Most of the blacks were migrated to Europe by the transatlantic trade. Although some of the blacks born in Spain were not slaves they still were subjected to cruelty and hard labor. The replacement of the natives slave by the Africans was accepted by time the Spaniards. Later on the slaves escaped to various destinations, some ended up in Florida where they were granted freedom after they converted to Roman Catholicism. In those sections they went to, they were given protection by the governments therefore making it hard for their masters to retake them. Settlement and protection of the slaves contributed to ending of the slavery. This resulted to linguistic and cultural links in the community they settled in. Acceptance of the Negros into the communities they ended up in constituted to sharing and mixing of various issues like marriages and creation of laws, that both protected the freed slaves and also the natives of the Latin America. Finally, the colonization helped to crease consciousness of an inter-dependent world community shared by everyone. 1b After European colonizing the Americans, they imposed all their morals and values to all those subjected under them. The Catholic Church and the Roman Empire ruled the Europe by the 1500. All the colonies of Europe therefore had to spread this religi on to all the natives regardless of their beliefs. This was evidenced by the crusades spread in the colonies. This was referred to as the divine right of conquest. Considering the fact that the Islamic religion had widely spread, it made it difficult for other people to change to Catholicism since many were already Muslims. The end result was the merging of the catholic monarchies in Spain and giving Catholic Church control power of religion

Faculty empowerment and the changing university environment Research Paper

Faculty empowerment and the changing university environment - Research Paper Example Empowerment acts as a lubricant in reducing the workloads or job stresses of the employees with respect to their profession. Globalization and Liberalization has increased the requirement of empowerment because of the diversity of workforce working in the current organizations. Leadership styles are changing day by day in organizations because of the immense changes happening in the business world at present. Many of the traditional management concepts were given way for scientific management principles at present. For example, earlier, most of the organizations encourage autocratic management styles in their workplaces in order to derive maximum out of the employees. Moreover, traditional organizations encouraged only the individual works. However, modern organizations adopt democratic style management in their workplaces and they also encourage team work in their workplaces. Relationship building is accepted as the core of every organizational function at present. Without employee empowerment programs it is difficult for organizations to prepare their employees capable of meeting the present and future challenges. Most of the prominent organizations are working at an international environment at present. For example, most of the prominent universities have diverse instructors and students. For example, in many of the American and British universities, both the students and faculties constitute people from all over the world. Many Indian and Pakistani students and faculties are studying and working in these universities at present. Because of such extreme diversity in such campuses, the needs of the local students and foreign students may clash each other. Even the diverse faculties face difficulties in their profession because of the cultural differences between their country and that of other countries. Empowerment is the only way to prepare the faculties capable of meeting their professional challenges in diverse environment. â€Å"Empowerment is the proce ss of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes† (Empowerment, 2009). It is difficult for a person to achieve the desired targets in his personal and professional life without seeking help from other sources. Moreover, the complexity of the job functions are growing day by day and without proper guidance, it is difficult for the employees to complete their tasks independently. Some employees may have better ideas; however, in order to convert such ideas in to practice, empowerment is required. For example, it is difficult for a professor to excel in his profession if he fails to update his knowledge. A physics professor who is around 50 years old may not have many ideas about the current developments in electronics or computer science. The inventions happening in the electronic world is huge and without empowerment or training, that professor cannot update his knowledge. â€Å"Empowerment is a multi-dimensional social process that helps people gain control over their own lives. It is a process that fosters power in people for use in their own lives, their communities and in their society, by acting on issues they define as important (Page & Czuba, 1999) Empowerment is a general term which is applied in almost all the segments of life activities nowadays. It is now applied as a core concept in education, politics and economic circles. Human often tries to improve the quality of all the life segments. The quality improvement of life is not possible without empowerment. For example, nowadays people talk about quality education. Quality education is possible only if the educational aids

Service marketing Essay Example | Topics and Well Written Essays - 3000 words

Service marketing - Essay Example One-third of revenues is from advertising, one-third from companies distributing products through gift packs, and one-third from sales of consumer information. Spin-off publication â€Å"One Step Ahead† is likewise successful. The firm upgraded by changing its name to CD Marketing Services, while maintaining â€Å"Circular Distributions† for the existing door-to-door distribution. Under CD Marketing , Lifestyle Marketing brand concentrated on the sale of marketing information, and invested heavily in new technological capacity; ?400,000 of investment reaped additional ?33 million in sales and ?2.4 million in profits. Two new publications are Emma’s Diary Pre-School Guide and Married Life†¦The Small Print, which both attracted higher than average response rate and additional revenue through advertising and sample packs. More importantly, the new publications aimed to collect new data and build a database about its consumers. CD publications enjoyed a high res ponse rate. Services offered by Lifecycle Marketing were availed of most especially by financial services and home shopping businesses. These services include: Segmented lists of consumers that organizations can rent for one-off use Licenses by which other organizations may incorporate CD’s data in their own databases Inclusion by client-companies of specific questions in its publications; the data generated shall be for the contracting client’s exclusive use Later, the firm embarked on systematically supplying information to companies as a regular activity. In the meantime, the traditional fmcg business was still strong, and the company is ways by which it can be improved. New clients were attracted by the door-to-door service include Internet Service Providers which distributed free CD ROMS to targeted households. The Analysis for New Service Development strategy During its early days, Circular Distributors distributed generic products in a homogeneous market, for tr ial purposes that, it was hoped, would encourage future purchases. The company eventually developed the B2B consumer information service by which data it has gathered from its consumers are organized, packaged and sold to companies. Somewhere in between the company has been able to successfully create four publications, the latter two of which are used to gather data from consumers who are constantly expanding due to lifestyle changes. All three types of services – door-to-door distribution, publications, and information databasing and sales – are growing significantly, but while information sales is highly competitive because of the number of players already established in the industry, door-to-door distribution and publications have a huge following but few competitors. These three classes of services shall be analysed in the following discussion. Marketing Analysis Size – The market size for the door-to-door delivery service is substantial, but due to the phy sical nature of the service reliance on manpower limits the extent of the service and the geographical scope is limited. Publications would have a wider reach, as far as GPs (for obstetrics and paediatrics), vicars (for weddings), registrars (for births) and similar channels of survey questionnaire

My reflection Research Paper Example | Topics and Well Written Essays - 250 words - 1

My reflection - Research Paper Example Anita Ghai, a disabled Indian woman, reflects on the marginalization of disabled women in India and the driving force behind the disability movement in India. The cultural environment in India has made it difficult for the movement because of the stigmatization facing people with disabilities as they are treated as outcasts or lower caste members (Ghai 29).The Americans with Disabilities Act of 1990(ADA) defined the critical aspects of the rights and benefits of people with disabilities. With this type of governance, the definition of â€Å"who is a disabled person† was made clear. The ADA emphasizes on the need to modify the existing facilities and amenities to accommodate people with disabilities. Disabled people should be given the proper assistance and inspiration to get the best out of them. Beneath that physical or mental disability, there lies a true and definite talent that only needs to be exposed in the correct manner, with patience and the correct training provided. I believe that disabled people deserve equal opportunities to prove their

To what extent, and in what respects, does Relevance Theory resolve Essay

To what extent, and in what respects, does Relevance Theory resolve problems surrounding the distinction between explicit and implicit communication - Essay Example Relevance theory poses the questions that surround interpretation of information and gives distinction of explicit and implicit communication In a discussion of Relevance Theory, one must first identify the difference between implicit and explicit communications. Explicit communication can be defined by the study of the obvious. In looking at language based on the way in which information is conveyed, the rules of the language and what signs and symbols comprise the language becomes the basis of the explicit communication. The basic rules on which those signs and symbols are interpreted is also part of explicit communication. Implicit The second issue that should be addressed are the foundational approaches on pragmatism proposed and generally accepted by Paul Grice. â€Å"The first is that sentence meaning is a vehicle for conveying a speaker’s meaning, and that a speaker’s meaning is an overtly expressed intention which is fulfilled by being recognized.† Wilson and Sperber define this by saying that â€Å"On the inferential view, utterances are not signals but pieces of evidence about the speakers meaning, and comprehension is achieved by inferring this meaning from evidence provided not only by the utterance but also by the context.† [1]. In this proposal, language is only a piece of the communication process. Language is a source of minimal expression that is the core of much larger interpretations. The second foundational argument made by Grice is that â€Å"in inferring the speaker’s meaning, the hearer is guided by the expectation that utterances should meet some specific standards† [2]. Wilson & Sperber say that â€Å"conversation is a rational, cooperative activity. In formulating their utterances, speakers are expected to follow a Cooperative Principle, backed by maxims of Quantity (informativeness), Quality (truthfulness),

Five Drivers of Globalization and the International Forces Research Paper

Five Drivers of Globalization and the International Forces - Research Paper Example According to the standard theory, international trade theory leads to the share of resources being consistent with the corporate advantage. This further leads to specialization thereby enhancing the output. The quick progress in the capital market is because of the globalization. Along with the benefits offered by globalization, there are major concerns related to it. The first concern is related to the fact that globalization leads to a more immoral dispersion of income among the countries and within the countries. The second concern is related to loss of national autonomy and the countries are finding it highly complex to pursue independent domestic policies (Rangarajan, 2006). Dell Corporation has been analyzed for the purpose of this study. Since last 26 years, Dell has been capable of authorizing countries, communities, customers as well as people all over the globe to make use of the technology so that they can realize their dreams. The company tends to value its customers and thus aims at delivering the products and the services according to the needs and the wants of the customers (Dell, 2012). The five main kinds of drivers that are forcing international firms to the globalization of operations are political, technological, market, cost, and competition (Indian Institute of Material Management, 2012). Political Forces There is a trend towards the association and socialization of the global community. Both North American Free Trade Agreement (NAFTA) and the European Union present major marketing opportunities for the companies. If the government can reduce barriers to trade as well as foreign investment and can privatize most of the industries in formerly communist nations then globalization can be fostered (Acemoglu & Yared, 2010). Technological Forces With the progress in computers as well as communication technology ideas information can flow across borders. The small companies are capable of competing all over the globe because of the internet as we ll as communication technology. By making use of the internet for the purpose of business exchanges, Business-to-Business (B2B) transaction is providing major savings. Market Forces When the companies tend to globalize, they become global customers. In order to retain their presence in the global markets and expand the consumer base, organizations endeavor to set their trail towards global shores. When the home market saturates, companies seek to operate globally. Cost Forces The management goal is to make use of the economies of scale so that it can reduce unit cost. It is vital for the companies to globalize the product lines so that it can successively attain economies of scale. Production houses can be located in those countries where the cost of production is observed to be less.  

Animal Abuse Problem Essay Example for Free

Animal Abuse Problem Essay Animal abuse is a people problem. Cruelty to animals can be prevented by all costs. Educate people you see abusing their animals and always, always report suspicious activity to your local law enforcement or animal control. An abused animal can turn on a human in an instant, so children and innocent bystanders can be attacked by an animal if it feels threatened. When abused, animals are not the only ones in danger. As C.S. Lewis once said, If we cut up beasts simply because they cannot prevent us and because we are backing our own side in the struggle for existence, it is only logical to cut up imbeciles, criminals, enemies, or capitalists for the same reasons. Maybe an eye for an eye should be implemented on animal abusers. Continue reading at NowPublic.com: Animal Cruelty: Facts, Prevention, Statistics and Action | NowPublic News Coverage http://www.nowpublic.com/environment/animal-cruelty-facts-prevention-statistics-and-action-2886267.html#ixzz2L2yNrWDW As humankind has progressed, there has been an increase in governance and rules and regulations of everyday life. These governance and rules rise from general disgust over happenings and concepts all over the world. One such rapidly growing concept is animal cruelty. Animal abuse simply put is cruel unwarranted treatment of animals. Such treatment generally has a single point program to subject animals and sometimes pets to unnecessary harm and pain. One major type of animal abuse is torture. Read more at Buzzle: http://www.buzzle.com/articles/animal-cruelty-animal-abuse-facts-statistics.html It is prevalent in all areas of the society. People in rural as well as urban areas are reported for animal cruelty cases. The statistics show reported cases are just the tip of the iceberg. There are hundreds, maybe thousands of cases related to animal abuse that go unreported. People carry out violent and gruesome attacks on animals, both domestic as well as stray. The most common victims of animal abuse are: Horses Livestock Dogs Cats Birds Read more at Buzzle: http://www.buzzle.com/articles/animal-abuse-statistics.html We have heard of an old saying Dogs a mans best friend. Most of us must have read Black Beauty at least once. The lion is the king of the jungle, a fact even kids from kindergarten are aware of. There are many other instances where animals are thought of as our friends. Yet, we tend to inflict pain and torture on our friends. Animal cruelty is not an issue that is unheard of. Since time immemorial, man, the high in the food chain, has tortured those beneath him. Practically all animal species have been abused by man in some way or the other. Humans are thought to be the most intelligent of all species. Still, when we look at the animal abuse statistics, mankind is put to shame. Read more at Buzzle: http://www.buzzle.com/articles/animal-abuse-statistics.html Animal Abuse Facts and Statistics It’s really hard to write about animal abuse facts. It’s hard to do the research, read the stories, get the statistics, watch the videos, and see the pictures. But the statistics are just so disturbing that readers need to know the truth. According to the Human Society of the United States, there is no national reporting system for abuse to animals. However Pet-Abuse.com has collected statistics on animal cruelty since 2001. As of October 13, 2012 they have 19,517 cases listed on their web site. The following animal abuse stats for the U.S. are from their database: Top 5 Types of Abuse [pic] †¢ 32% neglect or abandonment †¢ 12% hoarding †¢ 11% shooting †¢ 9% fighting †¢ 7% beating Most of the above forms of violence toward animals is self-explanatory. However, hoarding may need some more explanation. This involves people who are often well intentioned but what they do is collect animals and may have hundreds of animals living in their house, barn or yard. It’s pretty much impossible to take care of this number of animals well and the cost of food and veterinary care would be sky high. Hoarding is really another form of neglect, just on a much grander scale than traditional neglect or abandonment. Most cases of abuse toward animals are directed toward dogs, cats, and horses. The statistics on dogs included non-pit bulls pit bulls. Of the cases listed on their website, 48% are alleged cases, 24% are convicted records, and 16% are open. Most abusers of animals are men between 31 and 50 years of age. While many animal cruelty cases are tracked on the web, it is believed the number of cases is much greater. A recent search of Google News found more than 10 articles regarding allegations or convictions toward animals in September in Texas alone compared to just 13 on Pet-Abuse.com for all of the United States. In other words, the data on animal abuse is even worse than what is reported on well known web sites.

Johnson and johnson

Johnson and johnson a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Executive Summary Johnson and Johnson company has planned a new product lounge in the market specifically for Pakistan where a big number of peoples having not enough awareness of bacterial and germs infection. The product named as Pak antibacterial soap is designed that provides quick, easy and effective hand washing. Proper hand washing is the most effective preventative measure available to combat communicable diseases. Skin problems are common for people of all ages. Whether you suffer with a rash, itchy skin, skin fungus or infection, skin bumps, or skin tags. Improper handwashing. The Market Through analysed facts and figures Johnson and Johnsons Pak antibacterial soap is wide market such as mothers, children and employees. The target market has population of more than 160 million in which 68% of people are not properly wash their hands before eating. People of the country are not much aware about the bacterial infections. So JJ planned an attractive marketing strategy which will educate the people and provide healthy life in their own hands. Based on detailed financial projections,JJwill require22 million Pakistani Rupees and will generatepositive cash flowin first quarter, Year 1. Sales Forecast b.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Introduction 1.a  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Background: Johnson and Johnson (JJ) is a global pharmaceutical product company. This company is a well known organization. The company started its first production in 1886 and after one year in 1987 it is incorporated. The company headquarter is in New Brunswick located at prime location. b.b  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  History: The company Johnson n Johnson was found in 1886 (around 120 years ago) on a revolutionary idea by Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson when doctors and nurses started to using bandages and dressing, sterile suture for treating wounded peoples. The company has maintained friendly environment and very keen in health and safety from the beginning, they first time used non-polycarbonate containers instead of plastic bottles. JJ uses a largest solar power generator as a member of Green House for keeping the environment. b.c  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Corporate chairmanship of the Company v Robert Wood Johnson I 1887-1910 v James Wood Johnson 1910-1932 v Robert Wood Johnson II 1932-1963 v Philip B. Hofmann 1963-1973 v Richard B. Sellars 1973-1976 v James E. Burke 1976-1989 v Ralph S. Larsen 1989-2002 v William C. Weldon 2002- b.d  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Corporate Governance: Board of directors of Johnson Johnson are listed below: Mary Sue Coleman, James G. Cullen, Dominic Caruso, Michael M.E. Johns, Ann Dibble Jordan, Arnold G. Langbo, Susan L. Lindquist, Leo F. Mullin, Christine A. Poon, Steven S. Reinemund, David Satcher, and William C. Weldon. http://cs.wikipedia.org/wiki/Johnson_%26_Johnson In the first period of their development during 1886 to 1926 they got success to establish a company in New Brunswick and they focused on sterile surgical dressing to save the lives of patients. They participate in saving peoples lives in1906 Francisco disaster. Their global expansion began in 1919 from Canada and 1924 from England. During Their 2nd period of product lines expansion been b.e  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Company Structure: JJ is with several business segments in all around the world with 250 companies in 57 countries. The companies are concerning with following particular areas: Consumer Health Care Medical Devices and Diagnostics Pharmaceuticals Products of JJ: Medical Devices and Diagnostics: JJ is helping hospitals with the technologies to restore the joys of precious life of human being who are suffering with diseases and chronic conditions all around the world. They are providing more than 20 kind of technological devices including Orthopedics, Implants, Joint Replacements, Sports Medicins, Heart and Vascular Diseases etc. b.f  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consumer Products: For improving the quality of every day life the consumer companies of JJ target the baby care, skin and hair care, oral care, nutritional, pain relief, topical care and much more. Their vision is very clear and the companys slogan is BRINGING SCIENCE TO THE ART OF HEALTHY LIVINGâ„ ¢. b.g  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Pharmaceutical segment: Johnson Johnson invested over $5 billion in 2008 on RD. This investments majority was in five therapeutic areas where the Pharmaceutical segment is strategically focused and where there continues to be significant unmet medical need. Following areas are included: cardiovascular disease and metabolism, neuroscience (including pain); infectious disease, immunology and oncology. b.h  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Recent Products: J J is continue to providing healthier life to their consumers. Here are some recent products lounged by the company: AVEENO ® Intense Relief Repair Cream AVEENO ® POSITIVELY AGELESSâ„ ¢ Firming Body Lotion AVEENO ® POSITIVELY AGELESSâ„ ¢ Warming Scrub CLEAN CLEAR ® ADVANTGE ® Blackhead Eraserâ„ ¢ Exfoliating Cleanser JOHNSONS ® HEAD-TO-TOE ® Foaming Wash JOHNSONS ® Baby Bubble Bath Wash 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Situation analysis: Our antibacterial soap is specially produced to protect people from germs and bacteria. Especially in Pakistan where is not a complete understanding of peoples about the bacterial infection. People in third World countries are not fully aware of these kinds of problems. Even in rural areas of Pakistan where people are not literate, they are facing new skin problems every day. Our new product targets those areas of the third world where people are not aware of bacterial protection. First we focus people who are living in rural areas of Pakistan especially interior Balochistan. 1.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Market Summary: 1.1.1Market Demographic: According to a survey population and growth rate of Pakistan is under the following: Population of the country: 172,800,000 (according to July 2008 best estimation) Growth rate of population: 2.2% (according to 2008 estimation) Birth ratio: 31 births per 1,000 population (2008 est.) Death ratio: 8 deaths per 1,000 population (2008 est.) Net migration ratio: -1.0 migrant(s)/1,000 population (2008 est.) Refr:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  wiki http://en.wikipedia.org/wiki/Demographics_of_Pakistan In this survey more than 68% population of Pakistan is living in rural areas where people are not aware about the bacterial infections. 1.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  External Analysis: 1.2.1Political Analysis: Constant political instability does affect the company in terms of building relations with the governments. It is very difficult to maintain long term relations with all the governments. Pakistan is aligning with US against the terrorism and because of this their peoples are victims of terrorism and are stressed. 1.2.2Environmental Analysis: Solid waste burning, bad-quality fuels, and the growing use of motor vehicles are contributing towards in air pollution that in some cities as exceeded levels deemed safe by the World Health Organization. The country is suffering a lot from the dry climates. The country has poor water infrastructure even more than 70% population dont have refined water for drinking. Moreover country has not a proper sewerage system. 1.2.3Social Analysis: JJ has to be very careful according to implementation of its promotional campaign. Since the social culture of Pakistan is very conservative and any suggestive advertisement face a lot of reactions on the part of consumers. 1.2.4Technological Analysis: Pakistan is a big consumer of new technology. Internet companies are providing a wide range of coverage. Transportation is cheaper than other big countries but there is a big problem of electricity. Existing infrastructure is unable to fulfil the complete requirements of the country. 1.2.5Economical Analysis: The economic condition of Pakistan will always affect the company. As Pakistan inflation rate is going high and high and income of peoples is not increasing as pricing of products are going up. Pakistan has a semi-industrialized economical country. The growth poles of the countrys economy are situated along the Sindh River (Indus River), diversified economies of Karachi, Lahore and Faisalabad are located with less developed areas in other parts of the country. Pakistans economic growth rate has been increased in last 40 years and getting strong as compare to 1947. But still there are not enough facilities that fulfil economic requirements of the population. 1.2.6Legal Analysis: There are no legal issues in Pakistan for JJ as company meets all the legal requirement of the country. 1.3 SWOT Analysis: 1.3.1Strengths: The major strength of JJ in Pakistan is affiliation and support from the Johnson and Johnson global organization which has a good reputation in health sector. Another advantage is availability of high technology infrastructure. JJ never compromise on the quality of services and the products, they provide to the consumer. 1.3.2Weaknesses: JJ have only a weakness that they are coming in that market where already have strong competitors and they are well known and have very strong relations with the consumers. Accordingly JJ is not enough strong in that market so capturing new market is very challenging goal for the company. 1.3.3Opportunities: Although the existing antibacterial soap manufactures have already started the campaign to be aware peoples of the country about the bacterial infection but there is still a big market to capture. We believe that JJ have an opportunity to capture rural areas of the country where people have not mentally prepared to buy these antibacterial products. In urban areas people of Pakistan already familiar with JJ baby shampoo and other valued products for baby care, they will automatically buy these products. 1.3.4Threats: In every market there is a chance of new comer in the same field. Soap industry has very good margins and growing up and up day by day, so there is always a chance to have more competitors. Other main players in the antibacterial soap category (Safeguard by PG, Dettol by Reckitt Benckiser and Lifebuoy by Unilever) in Pakistan have strong positioned their brands for everyday use against bacteria. They are offering some sort of additions in their products by regular basis, they can challenge JJ by providing new improvements and they also reduce their prices to beat JJ in competition. 1.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Competitor Analysis: The following are three big companies are already operating in this area. 1.4.1PG Proctor Gamble has positioned to provide every day new advertisement and they have 20 percent of market share. A series of marketing campaign distinguished safeguard soap to all other market competitors. They have variety of types and different flavours of products. 1.4.2Uniliver Uniliver have 10 percent market share in the target market. They started marketing campaign and competing with PG but their marketing strategy is not as effective as PG has. 1.4.3Reckitt Benckiser Reckitt Benckiser are producing antibacterial soap named Dettol Soap, they have 5 percent of market share. They are well behind the both top companies products (Unilivers Lifebouy and PGs Safeguard). 1.5Distribution Pattern Analysis Regional providers are providing distribution in the soap industry. These distributors serve a large portion of the market based on the size of the market and delivering to the organizations monthly and weekly depending on the demand of the company and usage patterns. Food services deliveries typically of cleaning products once in a month. Hospitals have a different distribution system; they receive monthly a large amount of soaps. Restaurants typically receive once in a week delivery of soaps and the stores receives some times weekly and some times after two week according to the demand. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Objectives Develop a complete prototype which meets regulatory standards by June2010. Become thespecialty soap of choice for day cares across the Pakistan by December 2010. Achieve sales of Rs10 million by the end of 2010. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mission Statement: Johnson and Johnson believe on the launching of new products. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Johnson and Johnson is an innovative consumer company which provide new products and new ideas in health sector. Johnson and Johnson never compromise on quality and have well reputation around the world. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vision: Johnsons Johnsons vision is very clear. There vision is: -Keeping children free of infection We partner with Task Force for Global Health so children can stay healthy -Focussing on Wellness and prevention We remain commited to expand the ways we care the people through out the World. -Fulfilling new need of new markets Our vision is to improve the quality of peoples daily life. Peoples and values are our companys biggest assets. We know that our companys every invention and every product is powered by the people. We also recognise that different age, nationality and sexual orientation, physical ability, thinking ability and backgrounds bring richness to our work environment. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Strategy Our executive team willbuild loyaltyfor our products withdecision-level managers of the organizations in the target markets, and they will create such a strategy in which target people directly target. For this purpose they will make some effective advertisement and will use children, male and mothers to deliver the specific messages to the audience. 6.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Strategy Pyramid Ourultimate strategyisto build JJ products intothe standard forhome and workplacehand washing and bathing for cleanings and free of bacteria by targeting daily routine of children, mothers and workers. We will contract the insurance, advertising companies as well as government companies to start strong branding campaign to make aware of the peoples of the brand. 6.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Competitive Strategy: To achieve good results we need to concentrate on the quality price and the same time on the competitors. PG is providing a good product with cheap price. According to the Porters Generic Strategy we will use diversification because our product and market is new, where risk of level is high we need to provide low cost soap and with some new and different attributes of our new brand soap. Reckitt Benckiser is also lounged a campaign through advertisement to educate children about the bacterial infection. Same time Uniliver is playing vital role and they are also focusing on the school level children. In accordance to above factors Johnson Johnson is very keen on pricing and quality of products. 6.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Marketing Strategy For our initial target market of home consumers, JJ will implement two parallel marketing efforts. One is aimed to the parents of young children who use this antibacterial soap and other is to educate the children regarding bacterial infection. We need to create a push factor by effectively convincing the mothers of children that our product provides an ideal solution for the bacterial infection to the hand washing compliance and bathing.A branding campaign will build awareness and provide education the children of rural areas where children do not have a proper education of germs and bacteria in their daily life. 6.4Market Segmentation: 6.4.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Demographic: Our antibacterial soap targets the children, adult and households. According to CIA World Fact book age structure of Pakistan is: Age structure: 0-14 years: 36.7% (male 33,037,943/female 31,092,572) 15-64 years: 59.1% (male 53,658,173/female 49,500,786) 65 years and over: 4.2% (male 3,495,350/female 3,793,734) (2009 EST.) Our primary target are children and females those are more than 50% of total population who want to fulfil an everyday needs. Females are very conscious about their health and skin diseases. They want full protection against bacteria. We also believe that children are potential agents of change in life and imparting education of the importance of hand washing with antibacterial soap will bring healthy habits in their early life. 6.4.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Market Growth: The overall market of soap is growing up by 10% in recent scenario and particularly 7% growth in antibacterial soap in Pakistan. 6.4.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Socioeconomic Middle class and upper middle class will be the main target of the product. Primary target will be cities and surrounding areas of the cities. Rural market penetration is limited and is primarily driven through wholesalers. Psychographic: In this we can target young house wives and mothers who care about the health of whole family and can educate their children about bacterial infections, health and hygiene. 6.4.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Positioning Strategy Our strategy is to provide healthy life with low cost product and high quality. Our product provides conclusive evidence every time a child washes his or her hands for only a marginally higher cost than traditional soaps. The cost is significantly less than gloves or other hand washing liquids available in the market. 6.5Product 6.5.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Name: Pak Soap 6.5.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Type: Anti-bacterial Soap 6.5.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ingredients: Tricloson Palm Oil Water Sodium laurel Sulphate Laura Mide DEA Glycole Disterate Cocamidopropyl betaine Sodium Sulphate Fragrance Guar Hydroxypropyltrimonium Chloride Citric Acid Hydanation Tetra Sodium EDTA FCD Red No 4 FDC yellow No 5 Alovera Vitamin E 6.5.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Physical and Chemical Properties: Boiling Point:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Above 21 oF Specific Gravity:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1.02 Volatile by Volume:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  80% approx Solubility in Water:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Complete Evaporation Rate:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Same as Water 6.5.5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Convenience good: The product will provide complete protection from all seen and unseen germs and bacteria. 6.6Pricing Strategy Retail pricing for anti bacterial soap will generally be around Rs8/eachand will command a 30% price premium overother available conventional liquidsoaps available in the market. Our values product will not be only attractive toextremely price sensitive customers it will also capture the buyers who are very much caring of their health. The soap market is generally inelastic, but we offer some different benefits overcurrent available soaps that justify the different qualities and price. 6.7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promotion: 6.7.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Agency Selection Around 135 advertising agencies working in the market but Johnson Johnson has selected Manhattan International Limited (MIL) Advertising Company because the company has extraordinary technology and well reputation with government and civil sector in Pakistan. TV Advertisement Radio Ads News Paper and Magazines Sign Boards 6.8  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Place Pak soap has also planned an in-store placement strategy to promote and market their product so to have maximum visibility to the consumer; they have assigned dedicated shelves to the product and are also promoting their product in metro and makro as well. Their placement strategy is mainly focused on v Place Pak Soap next to Safeguard v Equal or more faces than Safeguard, Dettol and Lifebouy. v Place between Dettol Safeguard where Possible. v Build brand block wherever possible. 6.9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distribution Strategy Initially our distribution strategy will involve a combination of both distributors and direct sales through some available channels in the market.Relationships with local Pakistani distributors then will be established for promotional reach and potential users. Our executive team will get the first order after direct delivery to the wholesalers and will give some discount to them.In the future entirely outsourcing distribution will allowJohnson Johnson to focus its efforts on marketing and expanding as quickly as possible. 6.10  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Action Plan 6.10.1Gantt chart 6.11Financial Strategy (Budgeting): Johnson Johnson pvt ltd is a sub company of Johnson Johnson which operates in the country. This project is only for Rs22 million. We will buy machinery for production of soap which will cost only Rs120,000 and purchase for Raw material is only cost for Pakistani Rs.40000. So all other expenses and salaries of employees for production for the first quarter is can be seen in the following: Pak soap is a Rs 1 billion brand annually and so the marketing budget allocated to it approx 20 % of total Net revenue, not much resources have been allocated to Pak soap marketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Pak Soap. 6.12Sales Forecast 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Evaluation and Control Johnson Johnson is a family company that prides itself on improving the health and well being of its consumers. By targeting all age groups, socioeconomic statuses, and partnering consumers, the new product will provid 22 million of net profit for the first quarter after the launching of the antibacterial soap, which is the actual amount of the projectDomestic sales increased .2%, while international sales increased 13.8% (2.6% from operations and 11.2% from currency). These figures represent Johnson Johnson meeting and exceeding consumer needs, which is partly the reason why it is a Fortune 500 company. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Conclusion and Recommendations: We have carefully research and analysed the market strategies adopted by Johnson Johnson Pakistan to boost the sales of new anti-bacterial soap () in the country and in first quarter Johnson Johnson will capture the 20% of market share. Following are the some suggestions for Johnson Johnson Pakistan Pvt. Ltd.: Price of soap will be set the according to the competitors. If competitors reduce their price they reduce their margin and should reduce the price. After successfully launched they should provide some flavours in the soap, so customers can enjoy different flavours as the other competitor Safeguard have 7 flavours in the market. Start a program in which they can educate children, industrial workers and mothers by hiring teams which will go door to door. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Individual Critical Reflection Report: Marketing Management subject was never interested for me before studying this module. When I started to learn, very first class creates my interest in this subject in which tutor gave us an assignment to analyse the market, which was the turning point for me. And we visited some clothing stores than I get knowledge about how to analyse the different things. Before starting my MBA I was not familiar with the appropriate terminologies used in the marketing field, but I was very much sure that I will understand these concepts. I have managerial experience but not in marketing field and I wasnt know even about to write the different types of marketing. As module was passing day by day I feel many things change in myself, for example when I visit any place or store I started to analyse the things around me. This is the first development which I feel in myself. The concept of learning through case studies was very effective. It polished my reading and implementation of concepts and I come to know how the concepts can be taken out from the printed and electronic Medias. This developed my reading power and I learned how we extract the main points from a whole passage. Initially when I start to read a passage I feel difficulties to take out specific points from the articles, but day by day I feel change in myself, I feel confident and really enjoy reading articles and magazines. Presenting on the front of the class is another opportunity which I got from marketing management module which is very important for a marketing manager or MBA student, because people says presentation is very important for sell some thing. By preparing Wilkinson case study in early classes and presenting on the front of the tutor was an awesome experience which developed a self confidence level and enhanced my presentation and speaking skills. By learning in very depth of the marketing concepts I understand how the all stakeholders are very important in the process of marketing such as how the competitors can effect on the business. After completing this module I can write the marketing plan for any organization as I did in this assignment. Now I know how to use the marketing mix and how we can analyse the performance and how can we position an organization in the marketing. Porters Generic Studies, Ansoffs matrix, consumer behaviour, segmentation strategy and decision power of buyers were new for me and now I completely understand that how these models can be implemented in the marketing strategy of a company. Evolution of marketing metrics, ethics and social responsibilities and managing a marketing team is now not difficult for me as I am planning to start my own business after my MBA, I am very happy that I have enough knowledge of measurement and control a marketing plan and how to write a project plan by assigning different tasks to different teams. As a conclusion the whole module was very helpful to build and develop marketing concepts for me. References and Bibliography: Course Book http://www.jnj.com www.wikipedia.com www.uniliver.com http://www.marketingprofs.com/ http://www.articlesbase.com/marketing-articles/ https://www.cia.gov/library/publications/the-world-factbook/fields/2010.html 1 / 27 LSBF (MBA)